The magic of showing your personality to build a community

SUMMARY

I partnered with tech YouTuber Sundas Khalid to enhance her content strategy, leading to an extraordinary breakthrough. By reimagining her approach to vlog-style content through my detailed scripting and visual planning, we achieved over half a million views- and growing- on a single video!

Here I will explain how strategic content planning helped a tech creator maintain authenticity, grow engagement and grow a community!

WHO IS SUNDAS KHALID

I began working with Sundas Khalid, a prominent voice in the tech education space on YouTube who specializes in Data Science and Data Engineering. When we started our collaboration, Sundas had already built a solid foundation with educational content, consistently reaching around 100K - 250Kviews per video.

THE CHALLENGE

When Sundas and I began working together, we identified several key objectives:

Increase viewer retention with personality-driven content.
Maintain the educational value that characterize her channel.
Improve reach.
Create more relatable content.

Through our initial analysis, I discovered that while her audience was interested in more personal content, the previous execution wasn't meeting their expectations, resulting in lower retention rates.

THE APPROACH

I developed a comprehensive content strategy focused on creating detailed script documents that went beyond traditional content planning. My approach included:

Crafting detailed scripting with specifically timed pauses to maintain pacing
Creating a shot list to ensure visual variety and engagement
Providing creative direction with visual inspiration references

I based the content structure on Sundas's weekly itinerary, ensuring that the personal content naturally complemented her technical expertise.

THE RESULTS

Additional Notes

I was also responsible for the edition of this video.

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